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Automated email rules: write it once, it sends itself

RestaPro Team
Product & Platform

Until now, automated emails were all-or-nothing: confirmation on booking and not much else. Now you can define fine-grained rules for when and to whom you send what.

How they're built​

In Marketing → Automations, you pick:

  1. Trigger. When the rule is evaluated: reservation created, reservation confirmed, reservation completed, customer hits X visits…
  2. Conditions. As specific as you want: day of week, time slot, party size, source channel, first visit or not.
  3. Template. Which email is sent. Five or six templates ship ready (thanks, reminder, win-back, discount code, first visit).
  4. Delay. When it goes: immediately, 4 hours later, the next day, a week later…
  5. Cap per customer. So you do not spam: maximum X emails from this rule per person.

Typical cases already running​

  • "Thanks for your first visit" with 10% off the next one — for new guests.
  • "We miss you" to guests who have not been back in 3+ months.
  • "24h reminder" only for large reservations (8+) or for Friday and Saturday.
  • "Happy birthday" a week early with a treat from the house.

Live preview + test email​

While creating the rule, you can see it rendered and send yourself a test email before activating. Spares you the embarrassment of an unresolved placeholder landing in a guest's inbox.

More in the automations guide and the campaigns guide.

ESENCA